Customers increasingly ask an assistant before they ask a search engine. The question is no longer only where do I rank, but what does the model say about me.
AI systems reward clarity
Assistants summarise. Summaries favour businesses whose information is consistent, specific and easy to parse.
- Consistent name, address and phone across the web
- Explicit service descriptions in plain language
- Reviews that describe real jobs in real suburbs
Structure helps
Clear headings, direct answers and published FAQs make a business easier to quote accurately.
Where to begin
Start with the Google foundation. Almost every AI answer about a local business is downstream of the same public information Google already indexes.