Local SEO has accumulated a great deal of folklore. Very little of it survives contact with evidence.
What reliably matters
- 01Category accuracy
- 02Review momentum and language
- 03Consistent business information across the web
- 04Genuinely useful pages for the services you actually sell
- 05A fast, working website
What usually does not
- Keyword-stuffed page titles
- Bulk directory submissions
- Publishing thin blog posts weekly for their own sake