Your Google Business Profile is the single most consequential asset in local search. It is also the one most often filled in once and forgotten.
Get the primary category right
Your primary category has more influence than any other field. It should describe what you are, not everything you do. Secondary categories cover the rest.
Fill every field that applies
- Services, with real descriptions
- Service areas that reflect where you actually work
- Hours, including public holidays
- Attributes that matter to your customers
Keep it alive
Google rewards profiles that show ongoing signs of a trading business: fresh photos, answered questions, current hours, and steady reviews.
Common mistakes
- 01Keyword-stuffing the business name. This risks suspension.
- 02Listing suburbs you do not serve.
- 03Uploading a handful of photos at launch and never again.